talking
daring

Opening minds to open mouths

We know it can be hard to get people to try new things. But fear not. daring is here to help your staff present our delicious plant-based chicken in a way that's enlightening and enticing.

  • Tip 1: daring is for everyone.

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    daring is here to be your new favorite food, not play favorites. Yes, our plant-based meat is vegan, but daring is hardly just for vegans. We welcome meat-lovers, vegetarians, flexitarians, part-time vegans, and just plain food-enthusiasts with equal enthusiasm.

  • Tip 2: put daring on the menu.

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    A plant-based meat by any other name wouldn't be as yummy. We recommend putting daring in your dish description by name. It's a great way to spark the conversation and get your customers asking for it by name on return visits.

  • Tip 3: daring is a step up, not a substitute.

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    daring is so much more than a chicken alternative. Sure, we look, cook and taste like chicken. And we're right at home in nearly any dish that calls for chicken. But daring is better than chicken. It's better for you. And better for the planet.

  • Tip 4: daring dos and don’ts

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    Whether in person or on the menu, daring is best described as "plant-based meat" or "plant-based chicken." We recommend avoiding terms like "chicken substitute," "meatless chicken," and definitely not "fake meat." Ew.

  • Tip 5: know what makes it daring

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    The phrase "plant-based meat" is bound to raise a few questions (and eyebrows). The best thing you can do to field them confidently and accurately is for your staff members to familiarize themselves with our nutritional information here.

Get customers in the door

Our window displays are a great way to tell the world outside that daring is officially inside. You can catch the attention of a whole new segment of customers seeking meatless offerings. We offer a variety of sizes to accommodate most any establishment.

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Get customers talking

Our table top displays are a great way to spark up a conversation about daring. Small, portable, and packed with information, they provide a degree of detail on daring that goes far beyond what you can fit on a menu.

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Frequently Asked Questions

  • What is daring made of?

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    daring is made from a few simple, natural ingredients and packed with plant protein. Here’s the ingredient list: Water, soy protein concentrate, sunflower oil, natural flavoring, spices. Please see allergens in bold.

  • Does daring contain gluten?

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    daring is 100 % gluten-free!

  • Is daring processed?

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    The truth is, almost everything we eat or drink--from yogurt to coffee--is the result of a combination of nature and science, often including things like blending, mixing, fermentation or baking. Which is to say: they're processed. daring™ pieces are processed by mixing carefully selected ingredients derived from plants to create something unique and delicious.

  • does daring contain MSG?

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    daring contains zero MSG or artificial ingredients.

daring
resources

Request our logo and branding elements to help bring daring to life on your menu and in your establishment.

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not serving daring yet?
let's fix that.

We'd love to partner with you to put our delicious plant-based meat on the menu. Together, we can get people eating and treating the planet better, bite-by-bite.

start serving daring

daring has your back (of the house)

Know how to cook chicken? Then you know how to cook daring. That's how simple it is to swap chicken for daring in nearly any recipe that calls for bird. Suffice to say--you've got this. And we're happy to provide a few tips and ideas to get you cooking daring and loving it.

start cooking daring