Because the world needs more daring.

daring was founded on a single, fundamental belief: if we encourage people to make one simple change, they can change the world

Strong words and a lofty goal to say the least. But that's what makes us daring. Taking on the insurmountable is daring. Standing up for what's right is daring. Seeing the change the world needs and creating a better future is daring.

We are proud to announce daring is caring, our ongoing initiative aimed at supporting those daring to build a brighter future for humankind and our planet.


When we look at what's going on in the world today — we see daring individuals from all walks of life taking to the streets in solidarity to protest the gross mistreatment of Black Americans at the hands of law enforcement — we are inspired beyond words. And as a company committed to changing the world, we stand with those who refuse to tolerate violence, inequality, and oppression. Those who are so clearly seeing the change the world needs. And so vibrantly bringing about the change.

From June 20th through July 20th, we're donating 100% of all proceeds from the sale of our plant-based chicken on to the NAACP Legal Defense Fund, Equal Justice Initiative, and The Okra Project. We’re daring to make a difference. And we hope you’ll dare to join us.

Partner with Us.

We're always looking for daring partners. If you're interested in partnering with our daring is caring initiative, please contact us at

Contact Us

we make daring easy

Swapping and cooking and serving, oh my! Fret not, daring friend. Here, you'll find everything you need to know about our delicious plant-based chicken. So you can make the swap—and make the most of daring—with confidence.  

Unit price per