We're on a mission and it's not to Mars.
At DARING our mission is to help us have a future on the best planet, planet Earth.
Today we have the means and the knowledge to redefine and connect our relationship with the planet. What we need now is the will to act - and DARING, followed by the darers can make it happen.
We're here to be more ‘by your side’ and less ‘in your face’. We're here to make the shift to eating environmentally friendly foods easier, and taste is our top priority. DARING provides you with an un-sacrificed choice - we call it ‘purposeful eating’. It’s the choice to eat plant meat over animal meat.
We're more than a moment on the lips we’re a movement. And our secret is CHICK*N made from plants. Juicy tender pieces of CHICK*N gold. It's not magic, it's just a few simple natural ingredients that help brighten up our future and the future of our planet.
We say ‘why not?’ Why not swap chicken for CHICK*N? It’s a lifestyle product that tastes delicious and looks and cooks just like our most loved animal protein. Add CHICK*N to any meal, whether you're planning something fancy or low key. It’s packed full of protein and essential nutrients.
Together we can be the generation that dared to be the founders of a global movement, that gave us and nature a future on earth.
Here's how we do it:
We align science and technology with nature. We take protein packed beans and natural wholesome ingredients and turn them into meaty pieces of plant goodness. Our CHICK*N made from plants is packed full of protein and essential nutrients which cook and taste just like chicken.
With animal agriculture now filling over one third of the earth's land, using a quarter of our freshwater, and having a destructive effect on our ecosystems. There's nothing to lose by making a purposeful choice to eat plant meat and reduce our impact, there's only a future gained. According to the united nations we have 11 years to limit a climate change catastrophe.
Think about the world and natural science, take the principles of Darwin and evolution, we must adapt and evolve to survive.